Sound Design in SaaS Videos: A Detail That Can Change Everything
SaaS videos are everywhere today.
You’ll find them on landing pages, in marketing campaigns, on LinkedIn, and throughout onboarding flows. They’ve become a central tool for explaining a product, building trust, and convincing users.
Visually, the standard is often very high:
polished motion design, clean interfaces, smooth animations, modern typography.
But when it comes to sound, the picture is more mixed.
Many SaaS videos remain silent, or rely on a generic background track added at the very end of the production, once everything else is already locked.
And yet, sound plays a fundamental role in how a product is perceived
(and I’m probably not the most objective person to say otherwise 😁).
Sound influences understanding, pacing, and attention, but also more subtle aspects such as perceived quality, reliability, and how modern a piece of software feels.
A product video can be well thought-out and beautifully designed, but without real sound work, it can still feel colder, flatter, or simply less engaging.
In this article, I share my experience with sound design for SaaS videos: what I’ve observed across different projects, what actually works, and why sound deserves more than a last-minute layer added at the end.
The role of sound design in a SaaS video
In a SaaS video, sound isn’t just there to fill the gaps between voice-over lines.
When reduced to that role, it becomes interchangeable background noise.
But when treated as a core component of the video, sound design helps structure the message, guide the viewer’s attention, and make what’s happening on screen easier to read.
Giving the product a sonic identity
Even in short formats, sound contributes to a product’s identity.
Without talking about large-scale sonic branding, choices in sounds, textures, and rhythm already set a tone: something serious, playful, highly technical, soft, or dynamic.
▶ An accounting tool, a collaborative platform, and a creative software don’t share the same personality.
And yet, from a sound perspective, many SaaS videos end up feeling very similar.
Helping the viewer follow what’s happening on screen
SaaS videos often present a lot of information in a short amount of time: interfaces, features, transitions, different states…
▶ Sound design can act as a guide.
A subtle sound can signal a change of context, draw attention to a key element, or support the transition from one feature to another.
These small sonic cues, sometimes barely noticeable, help the viewer stay focused and follow the narrative effortlessly.
Creating fluidity and a sense of a “finished” product
This is something I see very often:
a video can be well animated, but without sound work, it can feel rigid or slightly cold.
On the other hand, just a few well-placed sound elements are often enough to make everything feel smoother and more natural.
The product suddenly feels more polished, more “complete,” even if it’s hard to explain exactly why.
Highlighting details
Clicks, confirmations, openings, micro-interactions…
SaaS videos are full of small movements that can easily go unnoticed.
Sound design gives these details weight and clarity without ever taking over.
Very often, this is where sound truly makes the difference.
Examples of sound design in SaaS videos
Aircall
The music, with its modern electronic tones, fits perfectly with the product’s technological universe.
Composed specifically for the video, it reacts precisely to both the pacing and the visual elements.
The sound design is intentionally minimal.
It supports key interface interactions and reinforces the tactile feel of the UI, adding weight and texture to animations without ever stealing the spotlight from the visuals.
Motion Designer: Paul Floc’h
Sound Designer: Nicolas Maurin
Skello
Here, the choice leans toward a highly rhythmic and energetic track, designed to drive momentum and convey a sense of progress.
It pushes the video forward and sustains its fast-paced structure.
With no voice-over, sound design takes on a more prominent role.
Sound effects are bolder and become a central part of the storytelling, structuring transitions and reinforcing visual impact.
Motion Designer: Paul Floc’h
Sound Designer: Nicolas Maurin
Base44
In this video, the music is custom-made and leans toward a more ambient, almost airy direction.
It creates a feeling of lightness and accessibility that aligns perfectly with the product’s message.
The sound design remains very minimal and precisely supports each transition.
Many comments highlight the quality of the audio, to the point where some viewers come back just to listen again, a great example of sound leaving a lasting impression beyond the initial message.
Production: Wix Team
Why sound design is still often overlooked
In many projects, sound comes in too late.
Not because of a lack of interest or skill, but because it’s seen as a detail that can always be “added at the end.”
Sound design can also be harder to justify.
It’s less visible than visuals, more abstract, and not always easy to explain or budget for.
Many studios simply haven’t found the right person for this part yet…
(hi, I’m right here 👋)
As a result, motion design, editing, and art direction get most of the attention, and sound ends up in the background.
That’s a shame, because the lack of sound work often lowers the overall quality. A video can look great visually, but without sound design, it rarely feels fully finished.
Sound is a powerful perception tool.
It influences how reliable a product feels, how modern it appears, and that subtle sense of elegance we experience without necessarily naming it.
The paradox is that when sound design is done well, you barely notice it.
But when it’s missing, you feel it instantly.
Sound design isn’t about adding more noise or overdoing things.
It’s about precision: making the right sonic choices at the right time.
In an increasingly competitive SaaS landscape, where videos quickly start to look alike, sound is often the small shift that makes the difference.
It makes videos clearer, more engaging, and more memorable, without ever overpowering the message.
Personally, I approach sound design as a natural extension of motion and storytelling: something precise, restrained, and always in service of the user experience.
👉 If you’re working on a SaaS video and want to strengthen its sonic impact,
feel free to get in touch or take a look at my work.